Commercial boom from the flower market grown in Ireland!
Pattison of Geneva
A new press release has revealed that the number of ‘flower growers’ cultivating their passion for beautiful, fresh flowers and growing their own flowers and foliage on Irish soil has grown in popularity!
This is important news for businesses in the Irish flower market across the country.
As mentioned in the statement, “over 95% of cut flowers sold in Ireland are imported from abroad, which involves significant air miles. However, more and more consumers are now looking for local alternatives, according to Britta Baranowsky, President of the Flower Farmers of Ireland group.
Not only will this change in buying habits improve profits in the Irish flower market, but it will also mean less damage to the environment. As mentioned above, due to the huge amount of imported flowers sold on our shores, the air miles and emissions from road transport are immense. Cut flowers grown in Ireland will offer a greener approach to selling flowers on the island.
The Flower Farmers of Ireland group currently has around 60 members across Ireland. They share their floriculture knowledge and expertise with each other online, through forums and discussion groups.
It has been announced that from July 5th to 11th, The Flower Farmers of Ireland will take place Irish Flower Week. This week-long event will celebrate the wealth and variety of Irish cut flowers, foliage and plants.
As mentioned by the president, Britta Baranowsky in the press release:
“Our aim is to shine the spotlight on Irish flowers, showcasing the passion and craftsmanship of our members and the beauty of their products. We hope to raise awareness of the increased availability of locally grown Irish flowers and inform consumers about when Irish flowers are in season. We want to encourage the public to support the local by buying more Irish flowers.”
Britta asks people to check out the Flowers Farmers of Ireland website to see profiles of members who are now growing and selling flowers and foliage fresh from the Irish soil and to support their local vendors. Many members of the organization have active social media accounts where they share the latest news on growing fresh flowers in Ireland and the trials and tribulations surrounding the Irish climate!
Britta continues by saying:
“The Covid pandemic has caused many consumers to re-evaluate their shopping habits, especially when it comes to sustainability and environmental issues. For example, our members report growing interest in buying from sources that grow pollinator-friendly plants, given the need to support our vulnerable bee populations. We are also seeing the development of increased online sales channels, with the courier network able to deliver fresh flowers nationwide.”
Britta also elaborated by saying that FFI members are creative people, striving for great design while maintaining sustainability in everything they do:
“They also tend to be resilient individuals with a good work ethic, as growing fresh flowers is labor intensive and subject to many and varied challenges, especially the weather.”
To find your local Flower Farmers of Ireland member, see www.flowerfarmersofireland.ie/