DoorDash leans into Valentine’s Day with flower delivery, diamond gift

DoorDash(HYPHEN) is for all procrastinators this Valentine’s Day.

The online food ordering company has announced a new delivery vertical in honor of the famous holiday. Starting Wednesday, customers can make same-day or advance flower deliveries through the Doordash app, which will also give users the chance to earn free diamonds (yes, free.)

Ten customers who order flowers between February 9 and the end of Valentine’s Day will be entered for a chance to win diamond necklaces from The Neil Lane Collection with Kay Jewelers (GIS).

“I’m thrilled to partner with DoorDash this Valentine’s Day to gift ten lucky people an exquisite piece of Neil Lane jewelry to celebrate flower delivery on DoorDash, and as a reward for sending flowers to a loved one for the day. most romantic of the year,” Lane said in a statement.

The platform, which has partnered with more than 3,000 local and national florists across the country, hopes to provide greater accessibility for consumers, who may struggle to secure last-minute arrangements this season.

Doordash launches same-day flower delivery for Valentine’s Day (Courtesy Poppy Flowers)

According to the National Retail Federation, American consumers are expected to pay $2.3 billion in flowers and arrangements this year.

Total Valentine’s Day spending is expected to hit $23.9 billion, up from $21.8 billion in 2021 and the second-highest year on record, according to the annual survey.

“Planning ahead is definitely the advice I want to give everyone this holiday…the more notice you can give your flower delivery service, the better,” said Christina Stembel, Founder and CEO of e-commerce flower platform Farmgirl Flowers, at Yahoo Finance. a recent interview.

Weather and Valentine’s Day falling on a Monday this year are likely to add to delivery problems – coupled with flower prices rising “by 100% or more” as supply chain issues continue to weigh on industry, explained Stembel.

“Roses have more than doubled in price, which is usually not the case,” she added. Inflation and supply chain bottlenecks are “hitting everyone very hard”, amid further cost increases for other essential items in the flower delivery process like containers and flowers. vases.

“There’s a global shortage of flowers, so you have to pay a premium to get anything right now. We’re trying to think outside the box to find ways that you don’t have to pass on 100% of that. [cost] to our consumers so as not to exclude us from the market… It has been difficult,” said Stembel.

Alexandra is a Producer and Entertainment Correspondent at Yahoo Finance. Follow her on Twitter @alliecanal8193

Follow Yahoo Finance on Twitter, Facebook, instagram, Flipboard, LinkedIn, Youtubeand reddit

Terisa K. Carn