Launch of sustainable flower delivery brand LVLY in Malaysia, Business News
Australian flower brand LVLY chooses Malaysia for its first international expansion
LVLY, a sustainable flower delivery brand, is launching in Malaysia, marking its first international expansion. Exploring this second market after Australia, LVLY aims to reinvent the floral industry through its commitment to zero waste.
Known for its iconic flower pots and “Someone Thinks You’re Awesome” boxes, LVLY was acquired by Southeast Asia’s Limitless Technology Group in May 2022. Together, the combined entities will form one of the leading retailers online flower shop from APAC. LVLY has experienced significant growth over the past two years in Australia with its market-leading “same day 7 day delivery” proposition, placing it among the pioneers of e-commerce and logistics.
As a brand, LVLY holds sustainability close to its heart. Understanding the importance of being sustainable and conscious within the industry, LVLY primarily sources locally for all materials used to prepare these gift boxes to reduce their carbon footprint while supporting local businesses.
LVLY is unwavering in its commitment to increasing the resilience of local communities, which is in line with Malaysian government initiatives and has an impact within the industry. This propels the brand to the forefront of the line of companies reorienting their products and services towards environmental and social awareness.
“Our vision to firmly establish LVLY as the most loved and used flower and gift delivery company in APAC is now on the fast track with its recent integration into the Limitless Technology group. We are excited to bring our values, especially sustainability, to the Malaysian market,” said LVLY CEO David Robinson.
Standing out, the brand Thoughtful Marketing approach aims to change the culture surrounding its brand communications as well as improve the brand experience for customers in this thriving industry. Understanding that it is a responsibility to respect and protect people’s emotional and psychological well-being, LVLY puts its customers first by allowing them to opt out of potentially sensitive marketing messages about major calendar events, such as Mother’s Day or Father’s Day, where it can be painful for people to remember the event as they mourn the loss of a parent.
“We believe in keeping loved ones connected, especially when people are struggling to ‘be there’ for each other. LVLY has never been more relevant or more in demand. Delivery fast becomes a customer expectation, not a good to have and it’s a trend that’s reflected in online giveaways around the world,” said LVLY co-founder Hannah Spilva.
LVLY is committed to building positive emotional connections for its clients and those it serves. The isolation and social restrictions associated with the COVID-19 pandemic have particularly affected people and LVLY is doing its part to ensure that people do not feel the same sense of isolation when using their service.
“We want to be a household name when it comes to sending gifts to loved ones, a brand that cares about people and the environment. We believe this unique set of values we bring will set us apart, enabling LVLY to accelerate market share opportunities in Malaysia. This is just the beginning for us,” said Limitless CEO Maximillian Lotz.
About Us: About LVLY LVLY (pronounced adorable) was founded in 2015 by Hannah Spilva and Verity Tuck. What started as a desire to create a business that would spread more joy around the world quickly turned into a fast-growing e-commerce brand that has disrupted the flower industry in Australia. Their 7-day same-day delivery service and playful branding have helped firmly establish LVLY as a customer favorite in the flower and gift category. LVLY was recently ranked in the AFR Fast 100, Deloitte Tech Fast 50 and Inside Retail 20 Coolest Retailers. For more information, visit lvly.my. About Limitless Technology Limitless Technology has a growing portfolio of direct-to-consumer brands in categories including flowers and gifts (flowerchimp.com, bloomeroo.com.au), confectionery (cakerush.my) and fashion ( themodestbrand.co). The company is built on a vertically integrated operating model with market-leading same-day logistics, in-house marketing capabilities and a proprietary technology platform. For more information, visit https://limitless.my/.
Name: Amol Kale
E-mail: Send an email
Organization: Limitless Technology Sdn Bhd
Address: Unit 19-1, Suite Premier, Menara 1 Mont Kiara, 1 Jalan Kiara,
Build ID: 89082406
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