Northwest Austin’s Flower Market puts a DIY twist on creating flower arrangements

In the cold room, customers can choose from a variety of seasonal, exotic and filler flowers such as baby’s breath.

Bright and airy, the vibrant, red-decorated boutique on Anderson Mill Road in Northwest Austin — stocked with fresh flowers and all the trimmings for the DIY florist — fulfills the dream Kimberly Hume has always had.

“I’ve always loved DIY and didn’t like pre-made bouquets,” she said. “I always had this idea of ​​a European flower market.”

On February 28, 2017, it opened La Fleur fresh flower market, where customers can choose from a variety of seasonal and exotic flowers in the walk-in freezer. For those without a DIY sense, they can work with Hume and his team to order custom arrangements for themselves, as gifts or for events.

In the front corner of the shop is a DIY table that allows customers to arrange a bouquet in a vase chosen from the shop or brought from home and finish it off with a ribbon and card.

Hume worked for many years in the corporate world until she quit her job to care for her aging mother. After the death of his mother, Hume changed careers and began to pursue his plan to open the flower market.

“When I started this, I had no training,” she said. “And I thought, ‘How am I going to remember all the flower names?’ But it just comes to me.

Since opening the store, Hume has focused more on creating personalized bouquets. It also added delivery service for $15, including to zip codes 78726, 78729, 78750 and 78759.

“What surprised me was how much I would love to make people happy with flowers,” Hume said.

In March, Hume will expand his business and launch a flower truck created from a 1963 Ford Econoline pickup in his favorite shade of red. She plans to take the truck to various businesses and events. She said she also hopes to one day open a second location.

During her monthly DIY classes, Hume teaches clients how to create their own arrangements and apply different techniques like using foam. Participants can also bring their own drinks and food, and classes cost between $35 and $45 per person.

“Flowers, wine and women: how can you be wrong? said Hume.

Create a perfect arrangement

Start with the basics

Large flowers, such as lilies or hydrangeas, work best, but customers can choose their favorite flower.

To improve

Choose other colorful flowers to enhance your base flower.

fill it up

Add filler flowers, such as baby’s breath and greenery.


Bring a vase from home or buy one from the shop, which also sells footed tape and offers themed cards.

La Fleur fresh flower market

10401 Anderson Mill Road, Ste. 106 Austin

Hours: Mon.-Sat. 7:30 a.m. to 6 p.m., closed on Sundays

Terisa K. Carn