The joy of a flower delivery that keeps on delivering
Receiving a bouquet of flowers is one of life’s great joys. But imagine the added joy iif they just keep coming at your doorstep?
Juniper Blooms is launching a flower subscription service, promising fresh seasonal blooms to your doorstep fortnightly or monthly.
It’s a set-it-and-forget-it method of spreading a little floral cheer with the added bonus that $5 from every bouquet delivered goes to nonprofit medical research. black dog institute which focuses on mental health.
Grace Walter’s brainchild, Juniper Blooms is both something you can order for yourself – in the same way you might order a subscription meal kit delivery service – or order as an extra special gift. for someone you love. That means fresh flowers on the doorstep and the thrill of knowing something unexpected is about to be delivered.
Grace, who obtained her Certificate III in floristry at the Canberra Institute of Technology last year, is following the advice of French impressionist painter Claude Monet: “I must have flowers, always and always”.
Unlike a traditional florist, it operates a subscription-only service.
“We don’t do daily bouquets, weddings or events, just subscriptions! This allows us to offer great value with free delivery to Canberra.
“We wanted to create a flower subscription service so you could continue to love flowers for someone special in your life, or as a way to treat yourself.”
The mother-of-two said she received a positive reaction to her business proposal from friends and strangers.
“The flower subscription has been likened to a Netflix/coffee bean/wine subscription. In particular, by those who like to have flowers in their homes on a regular basis simply because the flowers make you feel good.
She said the service offers maximum flexibility.
“We’re making it easy to buy a flower subscription – you can choose to pay on delivery or for a fixed term, and you can redirect, pause or cancel your subscription at any time.”
Every fortnight or month, new flowers will arrive, seasonal and different from the previous delivery. All flowers are grown in Australia, using biodegradable burlap and twine packaging.
Grace’s target market is anyone who loves flowers, or people who want to give flowers for special occasions but make them an even more generous gift.
“We are appealing to anyone who would like to give a thoughtful gift that extends the holiday. For example, a new mum who has given birth will receive flowers at the hospital and then monthly flowers once they get home to celebrate the new maternity !”
She also noted that the idea of extending the love expressed on Mother’s Day was popular and offers a special offer of three months of flower deliveries to mom’s door with a free glass vase and a gift card. Hand drawn botanical greetings, all available to order at the click of a mouse.
Grace also wants to use her subscription platform to give back by supporting mental health organizations based on her own experiences.
“In Australia, around five million people have symptoms of mental illness and around 60% will not seek help. Luckily, I got help, and my continued journey to maintaining good mental health led me to study floristry.
“At Juniper Blooms, we signed up to be part of the Black Dog Institute Retailers do good program to donate $5 from every bouquet sold to support mental health research and education. black dog institute turns groundbreaking research into lifesaving action, making a real difference for people living with mental illness.
Juniper Blooms also organizes flower sessions for local community groups in Canberra. Free, these sessions are designed for mindfulness and focus on well-being during the flower play creative process.
juniper flowers offers biweekly or monthly subscriptions starting at $69 per bundle. Delivery is free within Canberra. Go to juniperblooms.com.au.
If you want to be in the running for a free three-month subscription, head over to Jupiter Blooms’ instagram @juniperblooms.au