The price of jasmine explodes on the flower market

For the first time, the price of jasmine hit a new high of ₹4,000 per kg at the Madurai Flower Wholesale Market on Sunday.

Traders attributed the high prices to low arrivals due to incessant rains and logistical problems that discouraged small and marginal farmers from transporting their produce.

According to Ramachandran, a leading flower dealer in the market, since the outbreak of the pandemic, the price of jasmine and other flower varieties including rose has been volatile. Even during the peak wedding season, the price of jasmine hovered around ₹2,500 per kg.

However, due to continuous rains in recent days, the yield of jasmine fields is low. Many jasmine growers complain of prolonged flooding in their fields and as a result the flowers have wilted. Similarly, rose and other varieties also saw very low arrivals due to these factors.

Farmers said they normally bring nearly 30 tonnes of flowers to the markets and due to the rains the yield was less than half of the usual arrivals. Due to insufficient supply, the price of jasmine hit a new high in the flower market.

As the wedding season was coming to an end and the month of ‘Margazhi’ was due to start in a few days, merchants were happy to sell the products at ₹4,000 per kg. Although the number of buyers was limited, traders were able to sell the produce, Ramachandran said.

Terisa K. Carn