Uber launches on-demand flower delivery service

For more than a decade, Uber has transported people, food and packages to destinations around the world. Now, the shipping company is partnering with the FTD Floral Wire Service to offer on-demand flower delivery to customers nationwide.

Residents of Chicago, Dallas, Los Angeles, Miami, New York and Philadelphia can now FTD ProFlowers brand controls directly through the Uber and Uber Eats apps. Rolling out to additional cities throughout the year, the feature will be available nationwide by early 2022.

To order, open the Uber app, tap the flower icon, select a ProFlowers location, and start shopping. To celebrate the launch, starting July 30, ProFlowers and Uber Eats are offering $10 off any purchase of $50 or more on the limited-edition “Uber Sunshine” bouquet.

As a bonus, Uber Pass and Eats Pass subscribers can regularly get 5% off and unlimited free shipping on qualifying orders of $15 or more. It’s unclear whether the flowers arrive in a flat-packed mailbox (think Bloom & Wild) or are hand-delivered by the Uber driver in a vase-ready bouquet.

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To cope with fewer people booking rides during the COVID-19 pandemic, Uber has turned its attention to deliveries. Last year, the company acquired food shipping startup Postmates in a $2.65 billion deal, clearly hoping the takeout trend will continue as restaurants and bars will reopen across the country. A day later, Uber began carrying groceries to customers across Canada and Latin America, before expanding into the United States.

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Terisa K. Carn